SENIOR EXPERIENCE DESIGNER - NATALIE O'ROURKE
Designing robust & elegant human experiences
SELECTED PROJECTS
Case Studies
CASE STUDY - FINTECH - CITIBANK
Harnessing the Power of Data with User Experience
My role: Lead Product Designer
CASE STUDY - FINTECH - WESTPAC
Streamlining employee management through intuitive, time-saving solutions
My role: UX/UI Designer
CASE STUDY - MINING - IMDEX BLASTDOG
Delivering high-resolution data for smarter decisions
My role: Lead Product Designer
CASE STUDY - EDTECH - HMH
Designing intuitive systems for meaningful learning impact
My role: UX/IXd Designer
CASE STUDY - ENTERPRISE UX - IMDEX HUB
Integrating services and products into a single, mega platform
My role: Lead Product Designer
DESIGN THINKING 101 + AI
My Design Process
The "Job to be done" (JTBD) Theory of Innovation is a revolutionary concept developed by Clayton Christensen (One of my professors at Harvard Business School Online). A JTBD is not a product, service, or a specific solution; it's the higher purpose for which customers buy products or services. It's based on an emotional goal of an individual.
The UX of any product is a journey. It starts with discovering the real problem and ends with delivering a solution that feels intuitive, useful, and even delightful. The AI is now a powerful extension of that mission. It brings speed, precision, personalization, and potential. My UX process with AI >
Empathize
High-quality research is the foundation of good understanding. Step one and the goal of my UX research is to gather as much information as possible about the customer and the problem we aim to solve for them. Design is problem-solving.
I combine qualitative and quantitative methods, data analytics and AI assist and insights.
Typical deliverables:
Field studies, customer and stakeholder interviews, data analysis to identify patterns and define the Job to Be Done. Customer Personas, Empathy Maps, and User Journeys.
Define
The outcomes of various research are combined to highlight where customers' problems exist. Based on the business objectives, problems/solutions are shaped into the project road map and product strategy. A clear problem definition is crucial to generating the right solutions.
Typical deliverables:
Problem statements, project roadmap, refined user personas, detailed user needs, pain points, goals, and user stories that describe features or tasks from the user's perspective. AI-experience mapping alongside user journey mapping to capture full-system interactions.
Ideate
Whenever possible, early customer feedback is gathered.
Brainstorming sessions, SMEs or customers workshops are conducted, followed by refined solution generation.
Typical deliverables:
Compiled ideas from brainstorming sessions, concept-organizing mind maps, prioritized feature matrices based on impact and feasibility, and low-fidelity sketches and wireframes to illustrate concepts and user flows. The goal is to refine solutions and create first visual assets.
Prototype
Various fidelity prototypes and real tactile representations are created for a range of solutions, ensuring ideas from early workshops come to life. It's an exciting and fun process.
Typical deliverables:
Mockups, interactive prototypes,
AI-experience flows, chatbots,
personalization, prediction, smart suggestion, UI kits and design system components, layouts, interactive design patterns, accessibility features and documentation for consistency. Refined ideation session findings.
Test & Iterate
Prototypes are tested with a small group of customers or SMEs (Subject Matter Experts). The best solutions are moved to the pre-production prototyping and prepared for the development team.
Typical deliverables:
Usability testing reports, test scenarios and scripts, user feedback surveys, A/B test results, and iterative design changes based on usability testing feedback, technical specifications for developers, future feature backlogs prioritized and passed on the dev. team. Reports to validate or deprecate features.
Implement
Development begins. I use my front-end development knowledge for seamless implementation. Any possible iterations are addressed as quickly and efficiently as possible.
The product is released to customers. This is my favorite step. It's both terrifying and exciting at once -awaiting customer feedback and possible iterations
Typical post-implementation deliverables: User feedback reports, performance metrics, support plans, maintenance schedules, continuous improvement strategies.
BRANDS I'VE DESIGNED FOR
Other Projects
WHAT THEY SAY
Recommendations
Rob Mooney
Managing Director
Citi
Natalie is a highly experienced CX professional. In her time in Citi she added immediate value in her contributions and leadership to our next generation client experience platforms. Natalie's work accentuated a robust technical platform with a well considered multi-persona user experience based on crisp and clean visuals.
Natalie is someone who appreciates and delivers elegant and concise solutions. In keeping with that ethos I would simply recommend Natalie in the highest terms for leadership positions in user experience and design.
Eleanor McKenna
Material UX
There are not many designers who care so passionately about the end users as Natalie.
She is one of the most gifted and creative designers I have ever had the pleasure of working with, and brings energy and enthusiasm to projects that I have never experienced before.
Clíona de Róiste
Senior Manager
Intercom
Natalie is an excellent User Experience Designer. Her passion for delivering quality user interfaces as well as her commitment to a collaborative design process makes her a real asset and a joy to work with.
Gigio Attanasio
Product Design Manager
Workhuman
Natalie was a fantastic person to work with, and is not only a multi-skilled and insightful colleague, but also an inspiring strategist. Very good person. Great colleague with a very strong problem solving skills. Experienced, deadline oriented and intelligent person. Highly recommended!