As the Lead Product Designer, I drove the design strategy and efforts across multiple platforms, leading UX and UI initiatives while collaborating with globally distributed teams in New York, London, Hong Kong, and Pune. I was located in Dublin, Ireland.

For the first few months, I was the sole designer on our team, responsible for user research, persona development, staff interviews, user journeys, wireframes, polished designs, and development-ready mockups with annotations. Every day was filled with an enormous amount of creative work and progress.

Within the first few weeks, I completed a set of highly detailed wireframes and user flows, which became a key part of our presentation to the Board of Directors in New York's Head Office, where we had to demonstrate the progress of CITI Velocity Clarity for the first time.

Engaging senior management while presenting a new concept can be challenging, often sparking debates and discussions around fund allocation. In our case, the wireframes and user flows were very clear and easy to follow which resulted in not only obtaining full attention but even compliments and applause from the group CITI of executives.

The meeting proved very successful but it was only the beginning for us. Now we had to go back and start designing data visualizations, software interface and functionality of our application.

We were challenged with a new mile stone, where within 3 months we have to present a fully operational version of software to the same Board of Directors. No code has been written until now, no database was set up, no data ready.

3 months was an extremely tight deadline for such a massively complex project. However, with a team of highly dedicated and focused professionals, we made it possible. The rest, as they say, is history—CITI Velocity Clarity became and remains a highly successful project.